Evidence of Impact
How clearly they prove results. Metrics, research findings, experiments, measurable improvements.
- 0No outcomes or proof.
- 1Claims only. Mostly visuals.
- 2Some context. Little evidence.
- 3Clear story plus a few concrete results.
- 4Strong proof. Before/after, KPIs, research-driven change.
- 5Repeated proof across projects, plus honest tradeoffs.